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Ambition isn’t the problem.
I don’t think the answer to feeling overwhelmed is to have less ambitious goals. But when your business, your responsibilities, your ideas, and the rest of your life are all competing for the same time and attention, it’s hard to make progress without feeling like something else is falling behind.
That’s why I started NovaPlan. I help business owners build personal and business systems that make it easier to see what matters, follow through, and make room for the goals they’re working toward.
OUR MISSION
To help business owners build systems and implement software that supports the way they work, so ambition feels sustainable.
Meet Amy
Founder
Hi, I’m Amy—a business systems consultant. My background is a bit of a mix: IT project management, software selection and implementation, marketing, and communications. Across all of those roles, the work I’ve enjoyed most has been taking something that feels messy and making it easier for people to understand and manage.
A little more about me
I'm a marketing guru, an avid list-maker, and ran a photography business for nearly a decade. Outside of work, I’m usually spending time with my husband, Zack, tending to my growing plant collection, or sharing my workspace with my cats, who have yet to become helpful interns.
Systems in your personal life matter too
I’m interested in practical systems you’ll use on an ordinary Tuesday, including the weeks that don’t go to plan.
I don’t believe every problem needs a new app. I want to understand the process first, then figure out what support it needs. When technology is the answer, I bring the experience to help you evaluate your options and make a thoughtful decision.
The goal is a business you can keep building without asking your health, relationships, home, hobbies, or every free hour to absorb the cost.
I bring the technical expertise
Before NovaPlan, I worked in IT project management and helped organizations evaluate software and manage technology changes. That experience taught me to ask detailed questions, understand how people actually work, and look beyond a polished product demo.
I bring the same approach to smaller businesses. We can talk about the mental load of running a business, and get specific about processes, software, and implementation. Those conversations belong together.
If you’d like to see the kinds of problems I’ve worked on, take a look at my case studies.
Why I Care About Your Personal Capacity
Business owners don’t leave their lives at the door when they sit down to work. A full calendar, a disrupted routine, or something happening at home can change what’s possible in a given week. A business system that assumes unlimited time and energy will eventually break down.
I want to understand the whole picture.
What are you carrying?
What keeps getting pushed aside?
How do you currently keep track of it all?
And what would you like more room for?
Getting those things into a practical system gives us a clearer view of your capacity. From there, we can look at how your business runs: the work that repeats, the decisions that keep coming back to you, the goals you’re trying to move forward, and the tools that are supposed to help.
Meet Zack
The organizer and supportive partner.
NHL Fan
Best Cook in the House
Lava Lamp Collector
Meet The Crew
Sushi and Avocado, the interns, are frequently featured in virtual meetings and still learning the ropes.
Anti-Personal Space
Sleepy
Better Insured than the Owners
Let's Make Room For What Matters To You
If you have big goals but the way you’re managing everything isn’t keeping up, I’d love to hear what’s going on. Tell me what feels harder than it should, and we’ll talk about what could work better.
FAQs
How does personal capacity affect business growth?
Because the person running the business has a life outside of it. When your responsibilities, ideas, and commitments are all competing for your attention, it’s hard to tell what you have capacity to take on.
A personal system helps you see the whole picture. That gives us a more realistic starting point for improving how your business runs. From there, the goal is to create more capacity for what matters to you, not to fill every bit of space we free up with more work.
Who do you work with?
I work with owners of service based businesses, usually working solo or with a team of fewer than five people. Many are growing, but the systems they started with haven’t kept up. They’re juggling responsibilities, repeating work that could be simpler, or using software that doesn’t quite fit.
They want to keep pursuing ambitious goals without letting the business take over the rest of their lives. I help them look at the whole picture, from how they manage their time and priorities to how work gets done and which tools support it.
What's your IT background?
I’ve worked in IT since 2018, including IT project management and software asset management. I’ve helped companies with 40 to 5,000 employees select software, manage implementations, and navigate technology changes. I’ve seen how much harder it becomes to untangle a process or replace a tool once a larger team depends on it.
That’s part of why I work with small business owners now. You have a chance to build systems that fit the way you work while your team is still small, and make thoughtful software decisions before workarounds become the way everyone does things.
If you’d like to see what that work looks like in practice, you can explore my case studies.
What kinds of business problems can you help with?
I help business owners figure out what’s making work harder than it needs to be. That could mean identifying where a workflow breaks down, finding the cause of a recurring problem, or sorting through tools that no longer fit the way you work.
From there, I can help you evaluate and select software or advise on IT solutions that fit your needs. We start with the problem, then decide what kind of change would actually help.
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